Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally acclaimed PR expert who empowers brands build authority, dominate search rankings, and secure coverage on more than 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success took several unexpected turns. After earning a business education from schools such as Michigan Ross, he began his career in retail operations — managing national retail locations, leading multiple store locations, and eventually overseeing operations at two national retail companies.
However, Rohde always had the drive to build something of his own. Together with a group of collaborators, he launched a national service provider, exited successfully, started another, then relocated to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that business as well. Somewhere along the way that he discovered the power of digital marketing.
Press Releases With a Purpose
Now, Rohde operates 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services designed to generate measurable outcomes for businesses.
His core offering is press release distribution, securing placements across major media outlets including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde offers featured article placements on top-tier media outlets, SEO and local SEO optimization, strategic link building, and PPC advertising.
The AI Search Visibility Edge
One area where Rohde is particularly innovative is his focus on AI search visibility. He treats press releases as a form of AI prompt engineering — allowing companies to control what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about a given brand. This forward-looking methodology offers brands a click here distinct advantage in an increasingly AI-driven digital landscape.
A Renaissance Man of Media and Marketing
Rohde's reach goes well beyond client work alone. He hosts a pair of podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting small business stories and insights.
On the speaking circuit, Rohde has shared his expertise at major events both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, boost their search rankings, and stay ahead of the curve, Randy Rohde and The News Guy provide a strategic advantage.